Circular economy

Since the industrial revolution, the ‘take-make-waste’ model has led to an environmental crisis. The circular economy, on the other hand, offers a sustainable alternative: preserving resources, revitalising biodiversity, creating quality jobs and generating a positive impact on society and the environment.

Its principles are clear:

• Design without waste or pollution
• Extend product life
• Regenerate natural systems

Two complementary systems :

• Technological : products designed to be reused, repaired and recycled.
• Biological : organic matter returned to the earth to nourish ecosystems.

This model is stimulating the emergence of new business models based on sharing and use rather than ownership, such as rental services. Closing loops is becoming a technological and natural imperative.

The era of waste is coming to an end and more efficient solutions exist. It's up to us to make the choice.

The circular economy plays a key role in achieving the United Nations' sustainable development goals by 2030. However, it won't materialize by itself, and requires the collaboration of the public and private sectors, as well as the support of citizens.